by Mike Mikeworth | Oct 25, 2015
Brandnoun [Middle English, torch, sword: akin to baernan to burn] This marketing concept has to do with creating a certain image that is distinctively recognizable as unique. The idea is to build outward symbols that represent specific qualities of service or product...
by Mike Mikeworth | Sep 24, 2015
It is an interesting concept to think of “status” as “active standing” when we generally think of standing as being somewhat inert, powerless. However, any entrepreneur can tell you that there are seasons when it takes all that you have to be...
