After working in multicultural and international enrollment for 14 years, he is now a full-time instructor of marketing and international business at Abilene Christian University. He is a member of University Church of Christ where he attends the bilingual service, teaches children’s classes, and serves as one of the co-chairs of the missions committee. Born in Mexico City, Daniel grew up in Cancun, Mexico. After high school, he moved to Abilene to become an international student at Abilene Christian University. He is married to Yukari from Japan, and together they have two confused Texan girls and a new baby boy.

PRESENTING: Positioning defines where your product stands in relation to others offering similar products in the mind of the consumer. However, many companies do not pay attention to their position in the marketplace. We will talk about strategies to influence a favorable marketing position.